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The Copperbelt University Rebrand

About The Brand
The Copperbelt University stands tall as one of Zambia's largest institutions, known for its ability to attract the nation's brightest minds and equip them with the essential tools for success in the real world. 
Situated in Riverside, Kitwe, this university's influence extends beyond its location, reaching cities like Lusaka, Ndola and Chinsali.
The university takes great pride in its notable alumni, among them are visionaries like Felix C Mutati and Margaret Mwanakatwe, whose achievements serve as a testament to the transformative education provided by Copperbelt University.

The Task
1. The task was to create a brand identity that exudes a modern, simple, timeless and professional appeal.
2. Incorporating all aspects of the University, while emphasizing the importance of using the student-created culture from the perspective of the Management. 

The Challenge
1. Striking the perfect balance between the student's culture and the university's core values.
2. Designing a visual identity that is both vibrant and corporate, whilst preserving the professional and formal aspect of the university's visual identity system.
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The Copperbelt University Rebrand
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